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MicrostorieID: 0112

The look of the city: for an italian design history of olympic events. The case histories of Cortina 1956 and Torino 2006


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Few studies have been dedicated to retracing an italian design history of olympic events. This article aims to fill some of those lacunae studying the project of architects Albini and Helg and of graphic designer Steiner for the VII Olympic Winter Games in Cortina (1956), in which they were involved conceiving the city as an external display. Last but not least this article outlines the relevance of the XX Olympic Winter Games Torino: a large project of archigraphic and totemic elements to identify the event and communicate values of the host city, and thus being defined as the largest image project for an Italian city. By comparing the two projects this article contextualizes the attitude in approaching environmental design for great sports events by Italian designers.

Questo articolo è stato pubblicato in AIS/Design Storia e Ricerche, numero 1
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Francesco E. Guida


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Architetto, ricercatore presso il Dipartimento di Design e docente alla Scuola del Design del Politecnico di Milano (Corso di laurea in Design della Comunicazione). Dottore di ricerca in Design e Tecnologie per la Valorizzazione dei Beni Culturali, si occupa di comunicazione visiva dai primi anni novanta, in particolare di progettazione di sistemi di identità, segnaletica ed editoria. Autore del libro Comunicazione coordinata per i Beni Culturali: 4 progetti italiani (2003), suoi contributi sulla comunicazione visiva, sulla comunicazione pubblica e sui sistemi segnaletici in ambito museale sono pubblicati in riviste (LineaGrafica, Diid, Gud, Progetto Grafico), libri e atti di convegni. Ha curato con Giancarlo Iliprandi il volume Type design. Esperienze progettuali tra teoria e prassi (Franco Angeli, 2011) e con Cinzia Ferrara On the road. Bob Noorda, il grafico del viaggio (Aiap Edizioni, 2011, segnalato nell’Adi Index 2012 e candidato al Compasso d’Oro). Suoi progetti sono stati esposti in mostre collettive in Italia e all’estero e pubblicati in svariati volumi e annuari nazionali e internazionali. Socio professionista dell’Aiap (Associazione Italiana Design della Comunicazione Visiva), ne è stato anche consigliere nazionale e attualmente è responsabile del Centro di Documentazione sul Progetto Grafico (CDPG/Aiap).

Luciana Gunetti


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Luciana Gunetti is an architect and a design research consultant based in Milan, Italy. She was awarded her PhD in Industrial Design and Multimedia Communication from the Politecnico di Milano, after completing a post- graduate course in Industrial Design at the SSDI School of the Federico II University of Naples. Since 2000 she has been involved in research projects in theory and history of Communication Design, also teaching at the Faculty of Design of the Politecnico di Milano on a regular basis. She also worked in AG Fronzoni’s famous practice-workshop in Milan, inventorying part of the archive. She is currently the acting curator of the Albe and Lica Steiner Archive, an important collection of artifacts managed by ASAB – Archivi Storici of the Politecnico di Milano.

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