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Representations of the industrial product. Triennale di Milano, 1940 – 1964

The article focuses on the images and the representations of industrial design promoted by the Triennale of Milan, through display languages and exhibition techinques. In particular the following exhibitions are considered: the International exhibition of serial production (1940), committed to a philosophical interpretation of the concept of ‘standard‘; the International show of Industrial Design, devoted to a celebration of the context of industrial production; the Italian section (1964), aimed at betraying the excesses of mass consumer society.

Questo articolo è stato pubblicato in AIS/Design Storia e Ricerche, numero 1

Giulia Ciliberto

Giulia Ciliberto, born in Naples in 1984, is an Italian designer and researcher, operating mainly in the field of visual design for communication, web and publishing. In 2012, she received her Master’s Degree in Visual and Multimedia Communications from the Iuav University of Venice, where she is currently pursuing a PhD in Architecture, City and Design, in the Design Sciences curriculum. The research project, which concerns the pedagogy of communication design fundamentals, is supported by her regular involvement as a tutor and teaching assistant in the same disciplinary area. Since 2012, she has collaborated with the Italian Association of Design Historians (AIS/Design) on the editorial committee of AIS/Design: History and Research magazine, and since 2014 she has worked with Il Prato Publishing House (Padua, IT), as the director of Progetto Re-Cycle magazine.

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