Design By Numbers (DBN) was a pioneering pedagogical experiment led by John Maeda in the second half of the nineties at the Massachusetts Institute of Technology’s Media Lab. Assuming that the computer was not to be considered just a tool, but the most important means for visual production and processing in the contemporary era, the lab sought to familiarize graphic designers with the computational languages inherently underlying the working principles of digital media. The essay retraces the experience from both a historiographical and pedagogical perspective, firstly contextualizing it within the evolutionary path of the Media Lab, secondly analyzing its didactic framework as such, and finally examining the cultural impact of an educational project which, as a whole, has played a significant role in promoting the accessibility and assimilation of new technologies by the graphic design community.
This article is only available in Italian.
“Design By Numbers”: John Maeda e la computazione applicata al graphic design
The history of Giuseppe Raimondi (Fiume 1941 – Linosa 1997) is linked to that of many Italian and international furniture and lighting manufacturers, from Gufram to Bontempi, to Molteni, to the Japanese Marubeni. The text focuses on Raimondi’s work during the period between 1966 and 1970, when he was Art Director at Gufram, a company for which he organized production in an innovative way by creating original pieces and involving artists and designers in the development of various items. This article intends, by analysing his work as a designer-artist and innovator, to highlight his specificities: his in-depth knowledge of the technical and expressive properties of new materials and his meticulous attention to the problems of production.
Giuseppe Raimondi, Gufram, Pop Movement, Material and technological innovations, Project