Exhibition, anti-exhibition: on some of pop and italian radical design expositive matters, 1966-1981

This essay reflects upon the role that the exhibitionary and photographic representation have played at a crucial stage of the definition of the international image of Italian design. Focusing on some shows organized in the period between the end of the 1960s and the beginning of the 1980s – including the famous exhibition Italy: The New Domestic Landscape, at MoMA in 1972. Comparing the representation of Italian design offered by exhibition catalogues as well as by specialised magazines such as Casabella and Casa Vogue, the essay aims to highlight the role that exhibitions and photography had in the construction of the iconography of pop and radical design.