Material Design in Italy. Domus Academy Research Centre and its contribution 1990-1998

The Domus Academy Research Centre had primary importance in the formation of an Italian culture for the design of materials. From the crosses between Primary Design and Italian chemical industry, through players like A. Branzi, E. Manzini and A. Petrillo, the topic of the design of materials becomes a relevant carrier in Domus Academy, being a  peculiar interplay between education, design research, strategic consulting and communication skills. Some case histories such as NEOLITE or  GREENFROST are important testimonies. We can distinguish 3 design fields: Product Concept, Design of identity and Communication of the