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The materials that innovate the culture of industrial product in South Italy. Intentions and experiments in the figures of Roberto Mango and Nino Caruso

The culture of Italian design has received an interesting contribution from Campania in terms of theoretical developments and designs alike, in an approach that has been at times mainstream and at other times provocative – a result of the endemic cultural complexity of the area with its transitory outcomes, its materials, productive traditions, companies, intellectual milieus, and exclusive personalities. This is the context in which Roberto Mango and Nino Caruso brought to life their different experiences, ambitions and outcomes from the mid-1950s to the early 1970s. Despite their differences, they both strived to raise and emancipate the culture of industrial products in rather difficult areas. In this respect, one of the most interesting aspects of their work is their use of ceramics and other ‘poor’ materials, which signalled a controversial innovation reverberating beyond persistent commonplaces.


 

Questo articolo è stato pubblicato in AIS/Design Storia e Ricerche, numero 4 novembre 2014

Vincenzo Cristallo

Architect, Phd in Technology of the Architecture and the Environment and specialization in Industrial Design. From 2011 to 2017 Editor-in-Chief of the international magazine of Industrial Design diid. He has taught near the Polytechnic in Milan, the University in Genoa and the University in Naples, Federico II. The books and the published essays document an activity of search orientated towards the study of the contemporaneity of the phenomenology of the sciences of design and the analysis of the relationship between design and territory within the local productive systems. Among his last publications they are annotated: Medonia. Il design per la salvaguardia della Posidonia oceanica (2018); Dalla Biblioverde al Bookcrossing. Il design utile a un sapere creativo (2016); Per un moderno continuo (2014); Nel Design (2013); Esercizi in trafila. Design Experiments (with E. Guida, 2011); Il design italiano 20.00.11: Antologia (with S. Lucibello, T. Paris, 2011). He is Associate Professor in Industrial Design near the “Sapienza” University in Rome near which he directs the Master in Exhibit&Public Design.

Ermanno Guida

Architetto, già docente di Design alla Facoltà di Architettura di Napoli Federico II. Svolge attività professionale, sperimentale e di ricerca, progettando e realizzando oggetti d’uso o di consumo, arredi e servizi per la città; interventi di restauro e di recupero edilizio; architetture e allestimenti museali; allestimenti temporanei per eventi, mostre storiche e d’arte. Da lungo tempo coordina e conduce in proprio un intenso lavoro sul territorio campano tendete a recuperare e ad incentivare risorse e attività produttive cariche di valori storici, di tradizione e di saperi manuali in difficoltà per la incapacità propria delle poche piccole aziende artigiane di innovarsi e adeguarsi alle leggi del mercato dei grandi numeri. Non ricercando il nuovo per il nuovo, ma una filosofia progettuale scaturita dall’investigazione degli scenari che fanno da sfondo al concept del prodotto-oggetto.

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