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Extinction, adaptation, exploration and coexistence: Four interviews on the role of technological innovation in Italian graphic design

The introduction of phototypesetting in the 1960s and the rise of personal computers in the 1980s transformed the theoretical, conceptual and operational aspects of the graphic design profession: they altered the design process and the relative production chain, as well as the designers’ ability to imagine and represent the future. Furthermore, these technological innovations also influenced the aesthetics and style of graphic design. The accounts of four professionals who experienced that transformation – Italo Lupi, Roberto Pieracini, Patrizia Convertino and Silvia Sfligiotti – offer different perspectives on the impact of the new design and production techniques, in terms of their own personal practice and with regard to the contemporary Italian scene in general. The four interviews presented in the article focus on the contribution of graphic design technologies to the evolution of the profession in Italy, highlighting assimilations, differences, juxtapositions and experiments.


This article is only available in Italian.

Estinzioni, adattamenti, esplorazioni e convivenze: quattro interviste sul ruolo delle innovazioni tecnologiche nel graphic design italiano

Questo articolo è stato pubblicato in AIS/Design Storia e Ricerche, numero 8 ottobre 2016

Michele Galluzzo

Michele Galluzzo (Francavilla Fontana – Brindisi, 1985) developed an interest in graphic design and illustration in the city of Lecce, where he began working for communication agencies, publishers, independent record labels and magazines. After studying Communication Sciences he attended the Master of Design science and communication at ISIA Urbino, graduating in March 2013 with a thesis titled The dialogue between graphic and industrial design in Italy: the Exhibition Design group. He currently works in Milan as a graphic designer while developing research on the history of Italian graphic design as a PhD candidate in Design Sciences at Iuav University of Venice. He is also a research assistant at the AIAP Documentation Centre on Graphic Design in Milan.

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