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Inscribing fashion into design: Alessandro Mendini and Domus Moda 1981-85

Alessandro Mendini, is one of the most eclectic personalities in Italian twentieth-century design. He has worked as an architect, a designer in the field of applied arts, an editor and scenographer, always combining his design work with a strong theoretical engagement. This article aims to highlight the importance of Mendini’s critical thinking on design, which he has continuously pursued in his texts and his many editorial endeavours. This contribution focuses specifically on Mendini’s interest in and approach to the language of fashion and its interdisciplinary nature. In 1981 and again in 1985, when he was editor-in-chief of Domus magazine, Mendini published Domus Moda, first as a special supplement and later as a column inside the magazine itself. His intention was to inscribe fashion into the broader discourse of design and design culture. This aim was shared, at the time, by other figures working in Milan, and was particularly embedded at the Domus Academy since its very foundation.


Full paper available only in Italian version.

Questo articolo è stato pubblicato in AIS/Design Storia e Ricerche, numero 6 settembre 2015

Paola Maddaluno

Paola Maddaluno is a Ph.D candidate in Environment, Design, Innovation at the Seconda Università degli Studi di Napoli. She teaches Textile Design at the Brera Academy of Fine Arts in Milan and the History of Fashion and Textile Design at the Academy of Fine Arts in Bologna. She has conducted research work at the Archives of the Gianfranco Ferré Foundation in Milan. She has published several essays and papers on contemporary fashion and design innovation, and is the author of the book Gianfranco Ferré. Progettazione continua (published by Alinea in 2014).

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