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Pre-design and the local market: the group Exhibition Design

The Exhibition Design research group, formed in the late Sixties and consisting of several protagonists of Italian graphic design such as Giulio Confalonieri, Silvio Coppola, Franco Grignani, Bruno Munari and Pino Tovaglia, is an extremely interesting experience which so far has been investigated only partially, on the sidelines of the components’ individual biographies. The analysis of this collective experience provides an opportunity to reflect on the interpenetration between graphic and industrial design in a defining moment for the history of Italian design, on the role of research and experimentation in the dialogue with both the industrial companies and the community, on the responsibility of the designer toward the end user, on the use of the exhibition space as a place for meeting and cultural dissemination.

Questo articolo è stato pubblicato in AIS/Design Storia e Ricerche, numero 2 ottobre 2013

Michele Galluzzo

Michele Galluzzo (Francavilla Fontana – Brindisi, 1985) developed an interest in graphic design and illustration in the city of Lecce, where he began working for communication agencies, publishers, independent record labels and magazines. After studying Communication Sciences he attended the Master of Design science and communication at ISIA Urbino, graduating in March 2013 with a thesis titled The dialogue between graphic and industrial design in Italy: the Exhibition Design group. He currently works in Milan as a graphic designer while developing research on the history of Italian graphic design as a PhD candidate in Design Sciences at Iuav University of Venice. He is also a research assistant at the AIAP Documentation Centre on Graphic Design in Milan.

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