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The scarcity, dispersion, and inaccessibility of visual artifacts used in 20th-century advertising campaigns, and their recent digitisation have led to new debates. More specifically, the debate concerns the extent to which new uses of digital reproductions of ancient visual artefacts preserved in museums, libraries and archives have contributed to re-invigorate the archives and the collections of posters, prints and other advertising devices. The purpose of my paper is to provide new elements to answer this question, by focusing on a specific case study: the processes of digitisation of the collection “Publicité/Design graphique” at the Musée des Arts Décoratifs (part of Les Arts Décoratifs) in Paris.
This article is only available in Italian.